Wendy Hogan

Wendy Hogan departs Oracle Asia to head Knight Frank’s marketing in APAC

Wendy Hogan (pictured), customer experience and marketing strategy director at Oracle Asia has left the company after almost three years. She will be taking on the role of Asia Pacific head of marketing, communications and digital for property group Knight Frank. In her new role, Hogan will be based in Singapore and report to Kevin Coppel, who is managing director of Knight Frank APAC.

At Oracle, Hogan worked closely with senior executives on how-to transform their business model, people and processes to deliver better customer experiences. She also helped build Oracle’s customer experience strategy and go-to-market plan for the region, adapting the requirements needed to cater for both developed and emerging digital economies.

Prior to joining Oracle, Hogan worked at CBS Interactive, and, where she managed teams experimenting with innovation, dealing with disruption and building community. Hogan is also active in the marketing sector as a board member of The Marketing Society SEA, and as a founder of SWIMMA, a learning network for senior women in marketing, media and advertising.

“After a long career in media and advertising, I joined Oracle to learn and understand more explicitly the tool-sets available to brands to engage more effectively with their clients beyond advertising,” said Hogan. She added that she aims to add her strategic and tactical expertise to deliver “business winning capability.”

“I am confident that Hogan has the ideal profile and background to help us tackle many of the challenges we face building our brand, databases and profile and delivering outstanding client service in rapidly evolving markets,” said Coppel.

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