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easy-forex in China appoints PR agency

Weber Shandwick has been named the exclusive PR agency in China for easy-forex with immediate effect.

The appointment follows a competitive agency review held by easy-forex in early 2014, after the broker expanded its mainland China presence with a marketing office in Shanghai.

The agency is tasked with providing PR counsel and building comprehensive stakeholder engagement programmes for easy-forex in China, while utilising Weber Shandwick’s brand publishing unit, Mediaco.

“With Weber Shandwick’s passion for our company, we are confident that we’ve found the right communications partner in China,” Michael Konnaris (pictured), CEO of easy-forex, said.

Darren Burns, managing director, Weber Shandwick China, added: “We are thrilled to be selected as easy-forex’s agency of record and excited to deliver on the strength of our growing financial services offering in China.”

Source: Press release

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