Weber Shandwick has been appointed to help launch Merlin Entertainments Madame Tussauds Beijing.
The agency’s scope of work will include public relations, media relations and event communications.
The new Madame Tussauds Beijing attraction will be the company’s 16th branch and its fourth in Greater China.
“We are delighted to be working with Weber Shandwick,” said Craig Dunkerley, head of new opening, Asia, Merlin Entertainments Group.
“With Madame Tussauds’ consistent pursuit bringing ‘famous fun’ to our customers, we look forward to bringing a refreshing and bold entertainment experience to Beijing.”
Source: press release