Luxury automotive retailer in Singapore, Wearnes Automotive, has appointed Mindshare its media buying and planning duties. The agency has been appointed to handle its marketing communications after a three-way pitch.
Mindshare Singapore will be working on all media planning and buying duties for the entire portfolio of Wearnes brands locally. These include the brands such as Aston Martin, Bentley, Bugatti, Infiniti, Jaguar, Land Rover, Renault and Volvo.
Established in 1906, Wearnes Automotive currently holds distributorships and dealerships for a range of premium passenger marques in the region. The company is committed to strengthening its strategic partnerships with international brands to provide consumers with a wide choice of products and services.
The appointment is effective 1 January 2016, with the transition process commencing shortly.
Nick Seckold (pictured) , CEO of Mindshare Singapore said:
“Wearnes wanted to work with a forward thinking and progressive media agency partner so to be selected ahead of the competition is evidence of the work we have been doing to re-invent the role of a media agency. The media landscape has changed dramatically over the last few years so we look forward to working with Wearnes on designing bespoke customer experiences for their brands both on and offline.”