WE Red Bridge names new Shanghai GM

WE Red Bridge has appointed Tan Bee Peng as the general manager of its Shanghai office.

In her new role, Tan will oversee all Shanghai office operations, including the development and delivery of integrated communications strategies and solutions for agency clients. Reporting to Penny Burgess, CEO of WE Red Bridge, Tan will work closely with Nicky Wang, managing director of strategy to help drive new business and growth efforts across all areas of the agency’s business.

“Tan is a trusted client who will elevate our team’s ability to deliver integrated solutions that deliver business impact. We are thrilled to have her on board to help the agency maintain its forward-thinking, competitive offerings and achieve sustained growth in the years to come,” commented Wang.

Possessing 25 years of experience, Tan has an extensive background running business operations within China and the general region, handling accounts for networks and independent agencies. She has also created and executed campaigns for clients’ hailing from the health and beauty, F&B, luxury, and financial services sectors.

“Tan’s appointment to our leadership team is an exciting milestone for the business. As we continue to grow and expand our offerings, her proven leadership skills and experience delivering through-the-line campaigns will be invaluable,” said Burgess.


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