WE Marketing Group partially acquired by HNA Entertainment Capital Group

WE Marketing Group recently announced that HNA Entertainment Capital Group has acquired some of WE’s shares. Both parties have started to collaborate on their business development efforts in the areas of marketing, communication, media, and innovative technologies on a global scale.WE, founded in 2005, has various business operations under WE Marketing and WE Digital in Beijing, Shanghai, Hong Kong, Guangzhou and Nanjing. WE provides comprehensive and integrated marketing communication services ranging from brand consultancy, advertising, public relations, to digital and social media marketing.HNA ECG provides global value chains through integrating and building resources in media, film, television, sports, scenic entertainment, and mobile game industries.Clement Wei, CEO of HNA ECG, commented on its share-purchase of WE: “WE is undoubtedly an outstanding player in the marketing communication industry, and our share purchase of WE is based on full considerations of its industry leadership, and the business ambitions shared by both parties."Viveca Chan, Chairman & CEO of WE, added, “The share purchase of HNA ECG is a decision based on not only our business performance, but also the common visions into the future, and common DNAs of innovation of both companies. The share purchase by HNA ECG will create unprecedented momentum for the further growth of WE, taking this of 11 years old company to another level and scale of development."