We are Social Singapore has appointed Eric Tsai as planning director. Tsai will be responsible for leading the agency’s planning department, and will report to managing director, Christina Chong.
Tsai brings to We Are Social more than seven years of global digital and social experience, working in Droga5, 360i and Expion (acquired by Sysomos) in New York, where he led brands such as Diet Coke, Oreo, Newcastle Brown Ale and Estee Lauder, before moving to Asia in 2016 to lead the global Lux digital business at JWT Singapore.
“The combination of talent and social-first thinking at We Are Social is an amazing proposition for clients. I’m excited to get started,” Tsai (pictured) said.
“Tsai has a history of producing ideas and strategies that are at the intersection of data, culture and technology. Looking forward to working with Eric, and the team, to bring our creative output and solutions to the next formidable level,” Chong said.