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We Are Social names Singapore and regional leads

Social media agency We Are Social has bolstered its senior management team in Asia, appointing Don Anderson as managing director in Singapore.

Joining Anderson is Tuck Wai Yue and Julien Carsenti, who join as business director and group account director respectively.

Simon Kemp, formerly managing director of We Are Social in Singapore, moves into the role of regional managing partner, Asia.

Anderson joins from FleishmanHillard, where he was SVP, regional strategic digital integration. He will focus on extending the relationships the agency has built with its clients, as well as converting new opportunities with global and regional clients around Asia.

Prior to FleishmanHillard, he was a director at ESPN Star Sports, where he was responsible for driving integrated ad sales. He also worked at CNN as a director, and was a senior business manager, Interactive Media for Time/Warner company Turner, specifically focused on the Cartoon Network.

As regional managing partner, Kemp will lead We Are Social’s activities across Asia with a focus on developing new products, services and relationships to help the agency make the most of opportunities in the region.

His move reflects We Are Social’s increasing remit with regional clients, and comes on the back of new engagements in China, Japan, Korea, Thailand, Indonesia and Hong Kong.

Kemp has been managing director of We Are Social in Singapore since its inception in September 2011. The office now has a team of 30 and a client portfolio that includes Lenovo and Intel. In his new role, he will continue to report into Robin Grant and Nathan McDonald, We Are Social’s co-founders.

Tuck Wai Yue joins We Are Social from his previous position as general manager at digital creative agency Nokomai, and will lead the agency’s global client Lenovo along with a number of other accounts. He has been managing businesses in Asia for a number of years; prior to his time at Nokomai Singapore, Tuck held senior roles in PCCW in Hong Kong and SilkRoute Ventures in Singapore.

Julien Carsenti joins from Why? Brand Design, where he was client business director. Before Why?, he was a global account director with eYeka, one of the world’s top crowd sourcing agencies, based in Singapore. Julien will manage the We Are Social’s APAC relationship with Intel, among others.

“With accelerating growth within our existing client base, Don is the ideal person to take on the role of managing director in Singapore,” Kemp said.

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