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WDA looks for branding agency

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Government body Singapore Workforce Development Agency (WDA) has opened a tender for a branding consultancy.Providing both brand consultancy and advertising services, the appointed agency will be tasked to co-develop WDA's SkillsFuture campaign research with a WDA-appointed research company.SkillsFuture is a government-led initiative aimed at developing an integrated system of education, training and career progression for Singaporeans,The agency will handle desktop audit of the Skills Future brand and conduct analysis and presentation of SkillsFuture brand-relevant research results. The agency may be expected to conduct focus group sessions and a brand perception survey for WDA.The account will not be on a contract basis.The tender closes on 27 August 2015.

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