Wavemaker has appointed Diana Vincent (pictured left) as head of digital and performance and Sandra Lopez (pictured right), who will lead the Kimberly-Clark team as digital director, reporting to Vincent.
In her new role, Vincent will report to Zachary Lim, deputy managing director, and help to build and strengthen Wavemaker’s digital, data and tech solutions to its current and new clients. She was most recently at MRM//McCann, and also worked at Google, with a focus on data and technology-driven marketing across the consumer journey from awareness to loyalty.
She has worked with clients in the likes of Samsung, Coca-Cola, Asia Pacific Breweries, Nestle, Richemont, Unilever B2B, Cisco, Mead Johnson Nutrition, UBS, Far East Organization, Ministry of Communication and Information, TAFEP, AIA, MSIG Insurance, Courts Asia and many more.
Meanwhile, Lopez came from Sydney where she was driving digital growth at Slingshot where she worked on high profile clients such as Universal Sony, Fisher & Paykel, Disney Theatrical and Royal Caribbean cruises. She also held stints at Mindshare, handling the Kellogg’s account and at Carat boosting digital growth in both the Tiffany & Co and Phillips accounts primarily.
“We are extremely glad to be able to get these two wonderful and capable ladies to be a part of our Wavemaker family here in Singapore. Their wealth of knowledge across digital platforms, experiences across brands, their deep understanding of how the digital eco-system and the needs of clients are evolving are the key reasons why we are glad to have them on-board,” Lim said. .