Following the new slogan “Look good, feel great”, Watsons has launched a revamp project by enhancing its retail and digital experience to reinforce the brand’s position in health, wellness and beauty retail market.
The new brand look, according to managing director Gary Ng is to reflect Watsons’ personal touch that today’s customers in Asia expect from a retailer.
“It was very clear in our research that our existing customers expect us to exceed their expectations,” Ng added.
In partnership with London-based creative agency WHAM, the revamp takes in everything from store layouts, to its mobile and digital properties, plus all advertising material.
The store refurbishment includes new logo displays and facades, new staff uniforms and new navigation system.
“The brand refresh brings a new, more contemporary look to Watsons and reflects our innovative approach to retailing,” said Jacqueline Cheung, marketing controller at Watsons Hong Kong.
A campaign will continue on an ongoing basis through 2013.