Watsons Malaysia aims to promote early detection of breast cancer among Malaysian women through the Watsons Pink Ribbon campaign titled “Together Towards Wellness”. The campaign is done in collaboration with the Breast Cancer Welfare Association Malaysia (BCWA).
Brands joining Watsons in the campaign include Biore, Bio-essence, Blackmores, Cetaphil, Gatsby, GVC, Hada Labo, Kate, Lifebuoy, Maybelline, Nano White, NH Detox, Nivea, Oral-B, Pure Beauty, Pantene and Safi.
The campaign will run until 29 October 2018, with RM1 being donated by Watsons to BCWA for every RM50 purchase and above of participating brand products. Additionally, Watsons members will obtain a free RM10 voucher for the next purchase at Watsons as a token of appreciation for supporting the campaign.
The pink ribbon magnet, which symbolises breast cancer awareness, is also available for purchase at only RM5 in selected Watsons stores and online. Upon purchasing the magnet, customers will receive free health checks and a make over by Watsons experts. Proceeds of the pink ribbon magnet pink will also go to BCWA to help advocate early detection of breast cancer.
Caryn Loh, managing director of Watsons Malaysia, said it wanted to take the opportunity in using the brand as a platform to communicate and educate consumers on the importance of early breast cancer detection.
“We also wanted to our customers to know that they are not alone in facing the challenges of breast cancer and that support is there for them. With Watsons collaboration with BCWA, we hope that the donations channelled from the Watsons Pink Ribbon campaign will enable the association to do more to improve the quality of life for women with breast cancer and to promote the right education of breast cancer to the community,” Loh added.