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Watsons kicks off Chinese new year campaign with 20 celebrities

Health Beauty Retailer Watsons has released original song and star-studded music video as part of its Chinese New Year campaign.

Watsons’ Chinese New Year music video features the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities.

“Chinese New Year is one of our important campaigns to continuously engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of being beautiful inside and out, and at the same time showing the diversity of the people in our country living harmoniously together,” Danny Hoh, head of marketing, Watsons Malaysia said.

The highlight of the campaign which was the song and music video was performed live at the launch by the five main cast namely Annie Pang, Choong Lai Chan, Julie Chew, Vivian How and Winnie Ho. The five talents were casted in after a few rounds of audition with award winning production house Woo Hoo Pictures, who also co-directed and produced the music video with Watsons marketing team.

The shooting of the music video took place in November 2015 at various locations.

To showcase diversity in the music video, Watsons also invited top Malaysian personalities for cameo appearances in the music video. The celebrities line up include Amber Chia, Leng Yein, Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng, Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus, Livonia Ricky, Stevensunny and Willy Tan.

“This music video showcases our favourite past times together which includes singing and dancing with lively music and at the same showing fun, laughter and humour in it,” added Ho on the making of the music video.

The music video which has been aired on national TV and also Watsons Malaysia YouTube and Facebook channels, thus far has received more than 920,000 views and 13,000 shares since its release on 5 January.

Watsons is also giving away many surprises to its members including RM1,000,000 worth of prizes for the Scratch and Win with any purchase worth RM50 in a single receipt.

 

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