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Watsons China opens its 3000th store

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Watsons China has opened its 3,000th store in Shanghai Super Brand Mall.In the newly-opened store, two services, namely “style me” and “skin test”, have been launched to engage its customers. Leveraging augmented reality-enabled technology, “style me” offers virtual make-up service and product recommendations while “skin test” gives skincare advice to customers by using scientific biometric data.Watsons China has also featured its mobile app “萵筍” (pronounced “Watsons” in Chinese) in the new store. It provides a question-and-answer-based e-commerce experience for younger customers. By using interesting step-by-step videos and KOL real-time interactions, the app provides a one-stop solution for makeup and skincare advice, as well as authentic products with quality assurance.Apart from customer critique, the app can also detect the promotions of the near-by stores, which is expected to draw footfall to physical stores and help improve sales.Its loyalty club has recruited over 60 million members in China across its 3,000 stores in the market, making shopping even more convenient. In the digital arena, Watsons will launch the electronic membership card, enabling round-the-clock, O2O service to customers.“The customers of Watsons China are the youngest on average amongst all Watsons operating markets.”“We are committed to continue to bring a wide variety of quality products to our customers whilst connecting and listening to them via social media,” said Dominic Lai, group managing director of A.S. Watson Group.

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