Times Square has joined the marketing machine that is Star Wars: Episode VII – The Force Awakens,Â as part of a major six-month promotional push that includes live events and exhibitions.
The video, starring singer and actor (and Star Wars super fan) Aarif Lee as Hong Kongâ€™s first Jedi knight brings an action-packed encounter with the Dark Lord, Darth Vader, to fans across multiple platforms.
Set in the heart of Causeway Bay at Times Square, the video features the cityâ€™s spectacular skyline and incorporates visual special effects developed by Lucasfilmâ€™s Industrial Light & Magic team to bring the Star Wars phenomenon to Hong Kong. Child stars ‘Ga Ga’ and ‘Chu Nui’ from recent hit movie â€śLittle Big Masterâ€ť also make a special appearance as the first Hong Kong Jedi trainees.
Times Square will also launch a Jedi Academy, where kids aged 6 to 12 years can receive light saber training from a Jedi Master and duel with the Sith Lord himself, Darth Vader.
From October to December, a multi-phase Star Wars exhibition will open at Times Squareâ€™s Open Piazza, Covered Piazza as well as the Atrium. Classic characters, weapons, costumes and vehicles from the Star Wars saga, LEGO Star Wars Exhibition in 1:20 ratio; epic scenes from the movies recreated in installations.