Fifty years as of 9 February, The Beatles made their first appearance on American television, The Ed Sullivan Show, with an astonishing 60% of Americans tuned in on CBS to watch.
The Beatles, before hitting the American scene, were already in the big league. But as fame and music goes, once it touches US soil, it’s global.
More than the anniversary of such a monumental moment in history, The Beatles more than brought a new sound to the musical world in the early 1960s; The Beatles’ sound steered advertising in its infancy years and continues to do so today – whether in analogue, digital or on-ground advertisements.
Here are some brands that have bought over rights to use The Beatles’ tunes in their ads. Days like this, I pay tribute and salute online video platforms.
Nike – Revolution
John Lewis – From Me to You
We Love Parcels – All You Need is Love
Gillette – Yer Blues
Nike Basketball Ad, Budweiser – All Together Now
Target – Hello Goodbye
Macy’s, Nortel – Come Together
Philips – Getting’ Better
Hewlett-Packard – We Can Work It Out