Sony is set to launch a new TV commercial this Friday for its digital camera Sony Alpha a7S, through the agency The Right Side.
Featuring Adam Wong Sau Ping, director of local film, The Way We Dance, the spot aims to promote a7S’ high ISO special feature under the tag line: “In the Dark I See.”
Simois Ng, senior manager of marketing communication at Sony, says the commercial rides on the previous Alpha 6000 camera TVC – promoting the power of positive energy for locals.
“Two campaigns share the same genes as to send a positive energy to the audience via a taste of the local scene. By showcasing Hong Kong’s iconic places in fine colour at nightfall, we hope to send a message to audiences that even in the dark, things can still be clear and bright when seen through a positive lens.”
Client: Sony Corporation of Hong Kong Limited
Creative agency: The Right Side
ECD: Miranda Shing
Creative director: Tommy Cheung
Copywriter: KC Tsang, Chung Tsz Shun, Cloudy Leung
Account servicing: Kennie Chung, Alice Lee
Media: Carat Hong Kong
TVC director: KC Tsang
TVC producer: Ruby Cheng