Itâ€™s beginning to look a lot like a man-ified Christmas. Brands, especially retail giants, are pouring out their holiday TVCs and campaigns in effort to accrue sales and reel in shoppers.
This holiday, a lot of music is being made in a very hunky manner.
Check out the latest TVC from Kmart promoting Joe Boxer. Six men dressed in suave tuxedos behind a high table rattling a few bells to resemble the ending tune of â€śSilent Night,â€ť followed by the rattling of another part of the boysâ€™ anatomy that sounds the sweet, sweet melody of â€śJingle Bells.â€ť
Hereâ€™s another classic brand that has always used male icons and Christmas tunes to ring in the season.