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WATCH Electrolux beautifully explode your favourite meals

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Electrolux, together with creative agency F/Nazca Saatchi & Saatchi, has launched a new campaign to promote Electrolux's DT52X.According to a press statement by Electrolux, it is the first refrigerator in Brazil that will be "focused on healthy eating, making way for balanced eating habits". In addition to its spot on pay TV, the campaign will feature inserts in magazines and large audience portals.In its TVC titled 'Explosion',  unhealthy meals from a stack of pancakes (with raspberries and blueberries to boot) to the go-to hamburgers are blown apart in slow motion. The poetic series of explosions culminates in the line - Hello New Habits - introducing the new Electrolux refrigerator that could put an end to our endless guilty pleasures.The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits can make a difference in the daily lives of consumers.Watch the commercial below:http://youtu.be/zipjOVhaG2U AGENCY: F/Nazca Saatchi & SaatchiCLIENT: ElectroluxPRODUCT Electrolux DT52XTITLE: ExplosionLENGTH: 60" and 30"EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo LimaCREATIVE DIRECTOR:Pedro Prado | Rodrigo CastellariCOPYWRITER: Leandro DolfiniART DIRECTOR: Rodrigo CotellessaACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gisela Assumpção| Gabriela Marques |  Julianna CarvalhoPLANNERS: José Porto | Guilherme Pasculli | Caio FelipeMEDIA TEAM: Fábio Freitas | Adriana Roza | Karen KimuraAGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael PaesPRODUCTION COMPANY: SquareheadDIRECTOR: Márcio LeitãoCINEMATOGRAPHER (D.O.P.): Pepe MendesPRODUCTION DESIGNER Martino PiccininiEXECUTIVE PRODUCER: Adriano Costa | Regiani PettinelliPRODUCER: Murillo BaskervilleEDITING: Márcio LeitãoSOUND HOUSE: TesisSOUND DESIGN ARRANGEMENT: Henrique Racz | Silvio PiescoSINGER: BlubellCLIENTS SUPERVISOR: Sandra Montes | Juliane Mussarelli | Rita Moraes

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