[WATCH] Choose your race with BFM and Intermark

BFM and The Intermark have partnered up to launch Race to the Top, a charity vertical race that comprises a mix of challenges similar to the Amazing Race, a walk-about treasure hunt and a foot race, taking place on 7 December 2013 at 8 am.A sequence of promotional campaign videos follow two individuals in a race to the top of the tower, assisted by viewers in a series of decision making questions that ultimately changes the result of the players.The idea behind the campaign videos is ‘choice’; the everyday decisions that changes the course of your life.http://youtu.be/qgs3JLLQZfEThe campaign hopes to see 3-500 participants, breaking down into both corporate teams and the general public. The objective of the race is to raise fund for charity, encourage people to have fun and stay fit, as well as introduce the landmark surround The Intermark Offices and The Intermark Mall.The winning corporate team will get RM 10,000 donated to the charity of their choice and participants in the open category will be rewarded monetarily.BFM is the official media partner for this event and all marketing efforts are via its radio channels. BFM is also responsible for creative and media, while Ming, KH & Associates took over public relations duties.Registration closes on 15 November.