WATCH This brand pull the ground beneath shoppers' feet

Testing out the goods before purchase just took on a whole new meaning with this marketing stunt.Sporting brand The North Face along with South Korean agency Innored had shoppers in Korea climbing up walls as part of this challenge. Shoppers at a pop up North Face store suddenly had the floor below them removed and the only way out was to cling on to the walls for dear life.Then a North Face jacket descends from the roof and the shoppers are lured to climb the wall just to get their hands on the jacket as a 30 second timer also begins its count down.Check out what happens next:http://www.youtube.com/watch?v=g7CRMrR24MoEarlier this year, IKEA also launched a similar move for its opening of its 30th store in France. IKEA built a nine meter high out door wall fitted with steps and grips and furnished “apartment”. The public could navigate it by climbing the wall, fitted with harnesses.