Want to get rid of your boss – Häagen-Dazs has a way

Want to get some freedom by sending your bosses away for two weeks? All you need to do is wave your hands. Yes, wave.This funny idea comes from a new mobile initiative between Häagen-Dazs and Secret Tour Hong Kong, which is designed to tout its new ice-cream product, the Crispy Sandwich.Dubbed Goodbye Boss, the campaign leads with a mobile activation where users are asked to wave their smartphones as long as possible to vie for HK$50,000 worth of flight packages for a trip to France for their bosses. The mobile app can be triggered on the campaign-dedicated website, running from today to 11 October.[gallery link="file" ids="110647,110648,110649"]It seems like a good way to please the boss. But employees are also the beneficiaries.Eighteen of the contestants who wave the longest are entitled to travel incentives from travel vouchers (worth HK$20,000 in total) to French dinning coupons, French wines to Häagen-Dazs’ Crispy Sandwiches. However, there will only be one lucky boss who wins a trip to France.The campaign is being promoted mainly in the pop magazine 100 Most via two viral videos, starring 100 Most founder Roy Tsui (林日曦) and entrepreneur Shih Wing-ching (施永青).https://vimeo.com/139329233CreditClient: Häagen-Dazs, General MillsAgency: Secret Tour Hong KongCreative directors: Jennifer Yip and Stephen ChungAssociate creative director: Amy LienSenior account executive: Abby ChuiAssociate art director: Monn MakAccount executive: Michelle SuenVideo production: QLeg from Alternate Limited and 100 MostProgramming: iStage