Wall Street Journal names Asia digital editor

Yumiko Ono, audience engagement editor for The Wall Street Journal Asia, has taken on the role of digital editor, Asia, overseeing the video and social media teams in Hong Kong.Ono takes on the role vacated by Adam Najberg, who announced he was stepping down this month after 21 years with the company.A big part of Ono's new brief is to ensure the WSJ newsroom remains on the cutting edge of digital and mobile journalism across Asia.In her new role, the video and social media teams will report up to her and she also will help oversee, with George Nishiyama, the expansion of its Japanese-language offering, and will assist Asia editor Paul Beckett with the overall management of operations across the Asia newsroom.Ono has held the role of Asia audience engagement editor for The Wall Street Journal, responsible for driving subscriber outreach and retention, along with attracting new audiences, to support the Journal in expanding its readership and presence across Asia.Ono has been a journalist in Asia and the US for more than 25 years. She began her career with the Journal’s Tokyo bureau as a news assistant and interpreter in 1986. She became a reporter in Tokyo in 1989, moved to New York in 1994 to cover food companies, advertising and the retail industry, and returned to Tokyo in 1998 to cover business and social trends.