Waggener Edstrom Hong Kong has appointed Jane Dee (pictured) as consumer practice lead and Winky Moon as technology account director.
Dee makes the switch to agency life from Moet Hennessy Asia Pacific, where she handled a multitude of brands including Belvedere Vodka, Grand Marnier, and Cloudy Bay. Dee will now take the reins on the Consumer portfolio where she will lead the team in further growing the consumer business for the agency.
Moon ’s experience comprises in-house roles at multinational companies like Coach, Japan Tobacco International, and Saudi Aramco as well as agency appointments at Text 100 and Hill+Knowlton Strategies.
The new leaders reflect the agency’s evolution as an integrated communications agency focused on creating solutions that drive business impact across its widening client base.
“Since taking on the leadership role for Hong Kong last year, we have become a more strategic partner for local and regional clients in both the technology and consumer spaces. The new talent we are bringing into the agency is a testament of the journey we are on to drive and set the standards for the future of integrated communications,” says Emma Richards, vice president and general manager of Waggener Edstrom Hong Kong.
“A great example is our expanding consumer portfolio which demonstrates that our approach to influence is breaking new ground and we are able to drive clear ROI for our clients.”