W Asia bags Bang & Olufsen PR account

W Asia has won a brief for Bang & Olufsen’s B&O PLAY. The win, which comes as a result of a pitch, will expand the agency’s consumer technology offering as well as further boosting its lifestyle division, with brands including Marc Jacobs Beauty and Princess Yachts. This is for the Singapore market only.

W Asia will continue to reinforce B&O PLAY’s lifestyle credentials by executing a series of product launches, starting with B&O PLAY Beoplay E8 earphones. The communications campaign, which will building on the positioning of B&O PLAY being ‘in the business of goosebumps’, will focus on influencer marketing, creative partnerships and events.

W Asia recently expanded its client portfolio with Moët Hennessy Diageo and Club Med.

Annabel Fox, managing director of W Asia, said: “We’re excited to be working with such an iconic brand. B&O PLAY’s positioning will allow us to hit both the technology and lifestyle arena with some impactful and creative campaigns.”

“We knew that W was the right agency for us, as the team understood our point of difference in the market. Their strategic approach teamed with creative thinking really stood out from the crowd,” Karen Zheng, channel marketing of B&O PLAY, said.


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