Mobile ad exchange platform Vserv has appointed Pranab Punj as associate vice president, global marketing.
Punj extends the company’s leadership in the evolving mobile ecosystem across geographies with a strong focus on emerging markets. Punj will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing. As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers.
With over 13 years of experience across digital media and entertainment industry, Punj has held senior level positions in brand management, product and general management, across top MNCs and Indian conglomerates. In his previous assignment, Punj was the director of digital media at Viacom 18, where he was responsible for driving marketing and managing the web business.
Dippak Khurana, CEO and co-founder, Vserv, said: “Punj’s unique experience in dealing with digital brands and products will enable us to accelerate our marketing efforts. In an ever evolving ecosystem as ours, there’s a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them.”