VS Media Hong Kong names new general manager

VS Media has appointed Andrea Lam as general manager in Hong Kong with immediate effect.Lam will be responsible for overseeing and managing the agency’s business operations in Hong Kong, devising business strategies and development plans to help cement the business in Hong Kong and driving digital innovation forward in this market.Prior to joining VS MEDIA, she worked at Hutchison Telecom Hong Kong as head of acquisition marketing and digital transformation. She previously held senior positions with Yahoo! Hong Kong and Asia as well as Metro Broadcast Hong Kong.“In the face of increasing demands of content marketing, the creative talent is the key element in driving audience engagement for brands with valuable, relevant, and creative content, we believe Andrea’s extensive experience and well-rounded knowledge in sales, marketing and management, coupled with her desire to nurture and empower next-generation digital media talent, will definitely drive us to bridge the gap between brands and creative talents, and ultimately enhance the whole content ecosystems,” said Ivy Wong, founder and CEO of VS Media. “With our vision for nurturing talent, we will continue to empower creators and actively support their innovative ambitions in many ways, including the upcoming creator recruitment campaign to be launched in the second half of this year,” said Lam.