Volvo Malaysia names Ingress Swede Automobile new dealer-partner

Volvo Car Malaysia has appointed Ingress Swede Automobile, the auto dealership division of Ingress Corporation, as its new dealer-partner. The partnership will begin with the opening of a new sales, service and spare parts (3S) centre in Damansara which will enable Volvo Car to better service its customers within the surrounding areas.The appointment supports the company's next phase of its brand transformation plan, which was kick-started earlier this year. This involves strengthening its dealership network across the country and improving overall customer experience.Nalin Jain, managing director of Volvo Car Malaysia said: “As a people-centric brand, we would like to ensure that we consistently deliver a premium and holistic experience to our customers throughout their ownership journey."Meanwhile, Mohd Azeman Mohamed Akram, Ingress Swede Automobile’s Dealer principal said its expansive automotive background will help realise that promise. He added that Ingress Swede Automobile has more than a decade’s worth of history servicing premium segment customers and it is confident that it will be able to meet and exceed expectations.During this year's Ramadan and Hari Raya, Volvo Car tied up with Lite FM and Sinar FM for its “The Safe Drive Hour” campaign, which aims to raise awareness on the importance of driving safe and using safety belts for all car occupants. The company chose to run the campaign during that specific time as it is the "most dangerous time" on the road, it said. According to data gathered by the Malaysian Institute of Road Safety Research (MIROS), the period recorded over 22,000 road accidents in 2017.In April this year, it also gamified its Drive-In Moves campaign by hiding codes in its two films. Upon finding the hidden codes, consumers are encouraged to send them to the dedicated XC40 WhatsApp number to win a test drive experience to the five-star Majestic Hotel in Malacca.(Photo courtesy: Volvo Malaysia Facebook)