VML Qais has appointed Preethi Sanjeevi to chief marketing officer, a role newly created in line with the agency’s continued expansion.
Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances, agency visibility, leveraging Generation Asia research and others.She will also support the VML Qais India team as the offering there continues to strengthen.
Sanjeevi (pictured) was a part of the team which launched and developed Generation Asia, an extensive attitudinal study into the hearts and minds of the connected Asian. She led the team and was involved in the conceptualisation, design and insights development of the research. She has been part of the VML Qais team since 2006. She has led teams which have defined digital strategy for several brands including Dell, 3M, Banyan Tree, Vodafone, Revlon& Shiseido.
Tripti Lochan, chief executive officer of VML Qais said, “We’re delighted to announce that Sanjeevi is going to take on this new challenge as we grow – that of CMO for VML Qais. Phenomenal growth in the past two years has seen VML Qais expand both geographically, from Singapore to India and Indonesia, as well as capability wide across strategic planning, platforms and technologies.”