VLT eyes Sri Lanka with Trumps Solutions partnership

Southeast Asia digital agency VLT and Trumps Solutions, a Sri Lanka-based advertising agency, have partnered up to target start-ups, businesses and brands residing in Sri Lanka. This is to offer integrated design, technology, and innovation as well as brand solutions with content, media and PR.Through the partnership, VLT will offer its design, innovation and technology expertise and content specialists to serve both Trumps’ clients and explore new opportunities. Trumps works with brands such as Singer Sri Lanka, Watawala Tea Ceylon and Siyapatha Finance, to name a few. It also aims to bring another dimension to the local digital experience ecosystem, one that “surpasses the clichéd ‘social media’ approach”, the press statement read.Adrian Lim, CEO of VLT, said that Sri Lanka has seen an increase in technology startups activities as well as a demand in deeper need for experiences by consumers.“We are thrilled to have our first presence in South Asia created with Trumps in Colombo. We have been looking at growing economies and Sri Lanka has poised itself to be ahead of other countries in the South Asian region,” Lim added.Nadeeka Kumarihami, CEO of Trumps Solutions explained that the partnership was entered after foreseeing the future of advertising.“It is our primary goal to provide our clients with an extra advantage for them to achieve their objectives and we believe that offering digital solutions to our clients would be a game changer which would give them an edge in their businesses,” Kumarihami added.Just in July this year, VLT entered into a joint venture with Cambodia media agency MSA to offer digital-led experiences and solutions for Cambodia’s rapidly-growing businesses and brands. The partnership saw both agencies combining its expertise to form an integrated digital, media, social, content and marketing services team.Months later, the company's subsidiary VLT Labs was acquired by McKinsey & Company. In a statement to A+M, a VLT spokesperson said that the deal not only represents “incredible” value to its shareholders, but also allows VLT Group to accelerate its plans to grow its core business.Read also: McKinsey-VLT Labs venture: A sign that the agency world needs an “overhaul”?