Vivaki's head of trading and partnerships strikes out on his own

Bharad Ramesh, former head of trading and partnerships, Southeast Asia for VivaKi has launched his own company, eMVC, aiming to help clients maximise media value.Ramesh did not divulge much details at this stage but excerpts from LinkedIn profile read: “After a dozen years in media agency trading, I've just launched my own outfit to help marketers realize more from media, particularly in digital.”“I truly believe value is beyond just media price. All marketers say it. Very few believe in it. And less than a handful know how best to realise it from their agency partners.”“The intense focus on digital and the push to migrate spends into the medium have only made life more complicated for marketers and procurement. New information, choices, & jargon pop up every other week. Every partner (including the likes of Google and Facebook) has a point-of-view on what's going on and how best to maximise the opportunity. And they are not always in sync.”That's where eMVC aims to step in and help. According to Ramesh who is the founder & chief analyst at eMVC, the specialties of the company include media procurement, digital trading, agency performance and remuneration, media measurement, consumer insights, training and joint business plans.Prior to his last role Vivaki, Ramesh has had stints at Starcom MediaVest, Mindshare, Ogilvy and Mather and others.