Japanese discount store Don Quijote, famously known as “Donki” has launched its flagship store in Singapore’s Orchard Central, with the aim of positioning itself as the “Japanese brand specialist” by offering products that are either made or designed in Japan.
Donki’s retail DNA revolves around convenience, discount and amusement and promoting marketing efforts will be Eliziel Balleta, who will lead all marketing and e-commerce initiatives for Singapore and future Southeast Asia markets.
In a statement to Marketing, the company’s spokesperson said the company will look to stand out with its rewards for consumers through its membership programme, which allows consumers to exchange earned dMiles for rewards. The company will also be introducing its online store to further strengthen the “convenience” aspect. The spokesperson added that Don Quijote will open another outlet at 100AM mall in Tanjong Pagar next June.
The spokesperson added that like its stores in Japan, Donki will continue to keep prices for their products affordable and competitive in Singapore.
“Singapore is known to be Southeast Asia’s retail hub and is home to some of the biggest brands in the world. Therefore, we are thrilled to launch Donki here as our pioneer store for the rest of Southeast Asia. While we have retained the diverse range of products that define the Donki shopping experience, we have also made sure that they are carefully selected to suit local preferences,” Hideki Okada, director at Don Quijote’s holding company for overseas operations, Pan Pacific International Holdings, said.
“Orchard Central is all about breaking down the boundaries of shopping mall standards and redefining the retail experience. Complementing Orchard Central’s ‘Center of New’ positioning, Donki and Hokkaido Marche further anchor Orchard Central’s appeal as a vibrant lifestyle destination for the increasingly mobile shoppers looking for fresh shopping experiences and differentiated offerings,” Mavis Seow, COO, retail business group, Far East Organization, said.
News of Don Quijote’s expansion into Singapore first broke in June this year, and Pan Pacific International Holdings (PPIHD) is responsible for managing the store. It will also serve as a development centre to help “Donki” expand its business in the region.