This year, beverage giant Etika (formerly Permanis), stole the show for the second consecutive time and was honoured as Marketer of the Year.
In front of over 300 of Malaysia’s leading marketers at the Aloft Sentral Kuala Lumpur, Etika took home awards for its innovative campaigns for brands such as Mountain Dew, Wonda and Goodday brands.
Voted in second place was the 2014 champion Unilever Malaysia for its campaigns for the Rexona, Breeze, Dove and Fair & Lovely brands taking home three gold awards (Excellence in Marketing Innovation, Excellence in Direct Marketing and Excellence in Mobile Marketing), three silver (Excellence in Event Marketing, Excellence in Marketing to a Female Audience and Excellence in Social Media Marketing), and one bronze in Excellence in Experiential Marketing.
Other top scoring brands included BSN Malaysia, GlaxoSmithKline, Carlsberg Malaysia and Telekom Malaysia. All 2016 entries were judged by a panel of marketing experts from brands including AirAsia, F&N, Samsung and U Mobile.
For those of you who might have missed it, check out the highlights from the night above.
And if you want to get involved in the fun next year, please contact Joven Barcenas (firstname.lastname@example.org) for sponsorship and advertising and Carlo Reston (email@example.com) for entry submission.
See you soon!