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Prudential explains brand virtues via new TVCs

Ridding on its regional brand campaign under the banner “I am Prudential”, the insurance giant has enhanced its branded content push with two new TV commercials in the form of case study.

Created by Ogilvy & Mather, the spots tell a story of two Prudential consultants Venus Lo and Anthony Chung, participating in a sick client’s recovering life with dialogue echoing the brand’s message, such as “who did a lot of hard things”, “who understood and makes a different” and “who kept in touch with regularly”.

Launched last Tuesday, the commercials will run until February.

Venus Lo’s story

Anthony Chung’s story

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