Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
A&W Malaysia apologises for manager telling customers to 'get lost'

A&W Malaysia apologises for manager telling customers to 'get lost'

share on

 

A video of two customers arguing with an A&W manager has gone viral on TikTok. A&W Malaysia has since issued an apology on the video’s comments section and contacted the customers directly to give a verbal apology, the customer confirmed on her recent Facebook post. The brand said it takes such matters seriously, and apologised for the negative experience.

The customer said in her post: “I am satisfied with the verbal apology given and am now waiting for their official apology letter through email. Once received, I will delete this post as a gesture of acceptance. Thanks to all netizens for your support and I hope this incident will bring an alarm to A&W service crew to provide good customer service.”

According to a Facebook post by one of the customers, a couple had brought their children to A&W for a meal last weekend, and had requested chicken drumsticks for their children. However, the manager taking their order said that the meat options are not customisable. Upset with the manager’s response, the female customer said that she no longer wanted to purchase from A&W, to which the manager allegedly replied, “mampus” (die). This angered the customers and was the start of the argument displayed in the TikTok video.

One of the cashiers then interrupted and explained: “He said ‘berambus’ (get lost).”  The situation continued to escalate into a shouting match and dragged on until the later half of the video when the customers told the manager that they had rights as customers to which the manager replied, “I have rights too” before being pushed into the kitchen by the staff to be calmed down.

The video has since gone viral in Malaysia with mixed sentiments from netizens some siding the manager, others the customer. Many also highlighted the perils of working in the F&B industry where customers can be demanding.

Related articles:
A&W's Seremban outlet gets retro makeover, brews up Jamaica Blue tie-up
A&W Malaysia eyes 124 more outlets by 2024, invests RM22m capex to grow brand
SG restaurant Grain Alley stands firm by its harsh response to customer review to protect staff

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window