Vaseline slaps out a new TVC

Vaseline has released a new regional TVC spot to re-launch its Men's Face Wash product.The TVC marks the second installment of Vaseline Men's TVC campaign created by BBH Asia Pacific, featuring a slap scene gone wrong and the return of a crazed film director.This TVC is the second in a series featuring an angry eagle-eyed director on the set of his own television commercial. This time he can't seem to get his protégé to slap her lead actor boyfriend in a film scene.Upon demonstrating a perfect slap, the director is horrified to find an oily palm at the end of his actions.The TVC then highlights the use of the new Vaseline Men Antispot Whitening Oil Control Face Wash.Tinus Strydom, creative director of BBH Asia Pacific, said, "Face wash ads are normally all science and ingredients and steely looks to camera. We slapped the crap out of that cliché."Sebastian Devoto, Vaseline global marketing director believes that the latest Vaseline Men's Face Wash campaign is a good example of how the creative execution has perfectly dramatised the product benefit.The campaign is currently running in both Thailand and Malaysia.