Up Button enables Malaysian to shop in lifts

Up Button, lift posterboard company, has launched NFC lift posterboard which enables Malaysians to conveniently shop on their smartphones while waiting inside lifts at their respective condominiums.

The posterboard also enables e-commerce companies to deliver promotions, deals and marketing campaigns in creative and digitally engaging ways to condo residents.

Up Button is led by CEO CP Lim, who was also the former OnePlus’ head of Southeast Asia business development in 2015.

Watch the demo video here:

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