Unit4, enterprise applications supplier, has appointed Cohn & Wolfe, along with IO, a datacentre-as-a-service provider.
The agency will manage an integrated communications program for IO and a comprehensive media relations strategy for Unit4.
As an enterprise applications provider, Unit4 is focused on driving its Software-as-a-service and other cloud offerings to professional sectors and similar vertical markets. Cohn & Wolfe will develop a targeted media relations strategy designed to raise Unit4â€™s profile with small-to-medium-sized businesses and enterprises in these sectors.
The communications program for IO aims to leverage its position as a modular data provider to raise visibility of its solutions and establish thought leadership within the data center industry in Asia.
The agencyâ€™s integrated approach to increase IOâ€™s mindshare within the industry encompasses media and analyst relations, content development across traditional and social platforms and digital activities.
â€śWe are pleased to partner with Cohn & Wolfe to elevate Unit4â€™s positioning as a disrupter in the enterprise applications space for people-centric verticals in APAC. We are confident that they will deliver great results in driving demand and look forward to a successful collaboration with them,â€ť said Dana Teng, APAC marketing director, Unit4 Asia Pacific.
Karen Ho, group managing director, Southeast Asia, Cohn & Wolfe, said, â€śWe are excited to work alongside innovators like IO and Unit4 to increase visibility and generate excitement around their technological leadership while driving the growth of adoption in Singapore.â€ť
â€śBecoming the agency of record for these well-respected brands is a strong testament to Cohn & Wolfeâ€™s expertise in the technology sector and speaks to the growth momentum we have in the region,â€ť said Angelina Ong, president, Asia Pacific, Cohn & Wolfe.