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UNIQLO targets Muslim consumers with Hana Tajima collection

UNIQLO is launching UNIQLO X Hana Tajima – a special modest wear collection on 3 July created in collaboration with designer and internet personality, Hana Tajima.

Always known for its off-the-cuff collections, this time around, UNIQLO X Hana Tajima aims to cater to women who prefer modest fashion, while providing them with a more relaxed and comfortable wear.

The collection features pants, skirts, rayon blouses, and long dresses with a comfortable, relaxed fit. Catering to the modern Muslim woman taste, the collection also includes a selection of hijab headscarves as well as inner UNIQLO-patented AIRism hijab headscarves and headbands.

The campaign also features Malaysian singer-songwriter Yuna, who shares her thoughts on some of her favourite pieces from the collection.

Taku Morikawa, chief executive officer, UNIQLO Singapore, said “The Hana Tajima collection is an extension of our LifeWear concept in making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time.”We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear.

“We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort!” he added.

Hana Tajima, who oversaw the design of every piece in this collection, said, “We want to create a collection that not only appeals to modern ladies who prefer to dress modestly, but also an international audience who desire clothes that fit comfortably and look contemporary. My collection is specially designed to allow effortless mix and match for the today’s women to express their own style.”

The collection will be available at UNIQLO 313@Somerset, Bugis+, OneKM and the online store (www.uniqlo.com/sg).

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