In UNIQLOâ€™s push to expand its presence in Southeast Asia, it has invited its fans to submit their UNIQLO outfit of the week via hashtag #UOTW.
The campaign will see Nora Danish, popular actress, and television presenter Owen Yap encouraging Malaysians to showcase their individual styles for the period of six weeks, starting 2 December.
Fans are requested to upload their photos on Instagram with the hashtag showing their personal style to reflect three themes â€“ preppy, holiday and street chic.
The ambassadors will promote the campaign through each respective Instagram and Facebook pages. It will also run onÂ UNIQLO Malaysiaâ€™sÂ official Facebook page.