UNIQLO engages with fans via #UOTW

In UNIQLO’s push to expand its presence in Southeast Asia, it has invited its fans to submit their UNIQLO outfit of the week via hashtag #UOTW.

The campaign will see Nora Danish, popular actress, and television presenter Owen Yap encouraging Malaysians to showcase their individual styles for the period of six weeks, starting 2 December.

Fans are requested to upload their photos on Instagram with the hashtag showing their personal style to reflect three themes – preppy, holiday and street chic.

The ambassadors will promote the campaign through each respective Instagram and Facebook pages. It will also run on UNIQLO Malaysia’s official Facebook page.


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