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Unilever picks creative partner to work on select brands in SG

Unilever has partnered with Goodstuph for its creative duties which covers selected brands under the home and personal care portfolio for the Singapore market. Marketing understands the length of appointment is for one year on a retainer basis.

It is also understood that the chosen agency/agencies will be tasked with creative conceptualisation, affecting only local markets and tactical campaigns. Previously four agencies, GOODSTUPH, GOVT, TSLA and Tribal Worldwide Singapore, were tipped to be vying for the account. TSLA later declined to run for the business.

In a statement to Marketing, Prema Techinamurthi group account director said, “We are very excited about our partnership with Unilever Singapore. It is the start of a new chapter at GOODSTUPH, as we are expanding to do integrated work for our client partners. Doing good local work has always been part of our DNA, and this collaboration presents a great opportunity for us to demonstrate our local expertise for them.”

According to Unilever’s third quarter results, sales growth in Asia picked up by 5.6%. The company also recorded its new beauty brand launch in Southeast Asia as one of its largest brand launches. The new brand, K-Bright was launched in a bid to address the “fast-growing” Korean beauty trend.

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