Unilever, DDB Group shine at 2016 Markies Awards

Unilever and DDB Group Hong Kong have picked up the title of Best of Show – Campaign and Best of Show – Agency at the MARKies Awards 2016.

With the highest number of points given by a panel of judges, the winner of the Best of Show – Campaign went to Unilever Hong Kong for its emotionally-charged “Bring Back the Taste of Home in the Memories of Family Love” campaign.

The multiple top-rated campaign teamed up with Vizeum to encourage people, especially the younger generation, to dine at home with the reminder that there is no greater taste than a mother’s cooking.

In total, Unilever secured four golds in Best Idea – Content, Best Use of Content, Best Idea – Social, Best Use of Social, in addition to one silver and one bronze awards.

Another overall winner for the evening included DDB, which secured five golds in Best Idea – Video, Best Use of Video, Best Idea – Customer Engagement, Best Idea – Apps and Best Idea – Experiential.

The agency also snagged two silvers at the category of Best Idea – Content and Best Use of Digital along with one bronze in Best Idea – Launch/Relaunch.

DDB clinched these accolades for various initiatives with its clients such as McDonald’s Restaurants, Vitasoy and Hongkong Land.

Check out the event’s photos here:

Meanwhile, Uniplan also stood for grabbing three golds, including Best Idea – Design, Best Idea – Launch/Relaunch and Best Idea – Events.

See the full winner list here.

If you would like to order additional trophies for your team and client, please click here.

In 2016, the competition was as fierce as ever, the finalists were selected after a week of intensive judging involving 14 senior marketers, who spent days and days pouring through almost 600 submissions – a record for the Hong Kong awards.

The MARKies Awards is Hong Kong’s premier event celebrating the most innovative, creative and effective campaigns or projects spanning the city’s entire marketing services industry.

The MARKies Awards 2016 was sponsored by Flare Communications Group, Webs S’up Production, The Trade Desk and Qihoo 360 International Advertising Unit, and supported by partners Golden Gate Wine, Peroni Nastro Azzurro, and Studio One Event.

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