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UK government kicks off global trade campaign

The UK’s Department for International Trade (DIT) has kicked off an international promotional marketing campaign as the UK government looks to promote its trade and investment opportunities.

Aimed at international businesses and governments, the campaign will showcase the UK’s trade and investment opportunities to a global marketplace, including the EU and beyond.

This is the latest initiative in its longstanding GREAT Britain campaign to promote the best of what the UK has to offer the world. This campaign positions the UK as a leading investment and business destination, in the financial services, life science sector and sustainable energy industry.

From today, the multi-channel campaign will display a series of new images showcasing the UK’s world-leading products and services, including advertising in international airport hubs such as Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam and Singapore, press publications, and digital promotion.

The four key target markets for the trade campaign activity are the United States, Germany, China and Japan. Target markets for invest campaign activity are the United States, Germany and China.

As part of this international push, it has recently launched a new interactive digital service – www.great.gov.uk.

“In the British Consulate-General in Hong Kong, we are working with record numbers of Hong Kong and mainland Chinese investors expanding their businesses into the UK as well as UK companies keen to do business in Hong Kong. We hope that our new campaign and digital hub will encourage even greater trading links,” said Jo Hawley, director of international trade and investment at the British Consulate in Hong Kong.

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