Marketing

Toggle

Article

UBS’ Melvin Kwek joins Credit Suisse as APAC digital marketing lead

UBS Wealth Management’s executive direct Melvin Kwek has joined Credit Suisse as director. According to Kwek’s LinkedIn, he is currently heading the marketing business management and digital marketing functions regionally at Credit Suisse. Marketing understands that this is a newly created role.

His move follows another recent high profile exit at UBS, which saw its managing director and head of marketing Patricia Enslow leaving for the same bank in September. It is understood that Kwek will be reporting to her again in his new role.

During his 11-year long tenure at UBS, Kwek was functionally chief-of-staff to the head of marketing APAC, Patricia Enslow. He has also held key roles in UBS driving the marketing strategy and development in wealth management for the Asia Pacific region.

Kwek helped develop and implement UBS’ multi-channel integrated client communications framework, leading its client insights program to better understand drivers of client satisfaction and client experience. He is also credited with helping to drive transparency and accountability of marketing investments and was also a champion of next generation initiatives and branding for the region.

Before UBS, Kwek was assistant vice president at Citigroup Global Wealth Management in its strategic marketing and special projects arm. This was part of the office of the CEO, APAC and Middle East. During his six years at Citi, Kwek held a myriad of roles such as business performance improvement, strategic marketing, professional development and cross-functional project management.

Enslow joined as managing director and CMO of APAC and too had been with UBS for 11 years. Prior to her stint with UBS, Enslow was the head of strategic marketing in Asia Pacific and Middle East at Citigroup Private Bank. Marketing understands that Lorraine Yee, who is currently head of marketing, North Asia, UBS Wealth Management, is her replacement.

Read More News

in China by

Twitter在港开设办公室扩展大中华市场

Twitter在香港推出广告服务,包括本地视频和移动应用程序推广,吸引以全球受众为目标的中国品牌。 Twitter在香港的首要目标并非扩大其本地用户群,而是提升广告营收,Twitter 新兴市场销售总监Peter Greenberg形容目标虽小,但影响力大。 ..

Trending

Leave a Reply

You must be logged in to post a comment.