Uber has appointed The Hoffman Agency to handle its Hong Kong public relations, following a competitive pitch. This appointment includes both Uberâ€™s ride-sharing operations and the Uber-Eats food delivery service.
The agency’s main goal will be putting its focus on highlighting the potential positive contributions it can make for Hong Kongâ€™s economy, businesses and residents.
Bonnie Ko, Uberâ€™s communications lead for Hong Kong said: â€śOur brief called for an agency with lots of ideas, that wouldnâ€™t be afraid to challenge us and that could work at our pace. The team at The Hoffman Agency delivered exactly that. Weâ€™re looking forward to a successful year ahead, where we can demonstrate why Uber is good for people and cities.â€ť
Though it has been all but outlawed in Hong Kong, Uber continues to operate its ride-sharing tool within the hazy legal territory, even recently launching its Uber Flash service. The company has tried to argue the case for the appâ€™s continued existence in the city by citing its usefulness during adverse situations like Typhoon Mangkhut and MTR outages. The Uber With You community program, which set aside HK$1 million for transporting people in need was also a strong attempt to gain positive press. The Uber Eats app has shown healthy use, now boasting 35,000 registered delivery partners.
Marc Sparrow, The Hoffman Agencyâ€™s general manager in Hong Kong, said: â€śUberâ€™s presence in the Hong Kong market delivers a wide range of benefits to riders along with driver, delivery and restaurant partners: Uber and Uber Eatsâ€™ partners enjoy extra income or flexible working hours, while customers appreciate the ease of the app and high-quality, convenient service. We look forward to making the positive case for Uberâ€™s role in the city so that residents of Asiaâ€™s world city can continue to enjoy the benefits.â€ť
Hoffmanâ€™s current roster of clients already includes Airbnb, HMD (Nokia mobile devices), Blackberry, MoneySmart, JOS, and Shopline.