Uber partners with BBH Singapore to launch driver recruitment campaign

Uber has collaborated with BBH Singapore to launch a driver recruitment film on its social media platforms. Titled "The Best Job Interview", the video is part of a larger multi-channel campaign fronted by Singapore comedian Rishi Budhrani, of Comedy Central fame. The film is produced by Black Sheep Studios.In the film, Budhrani plays a job seeker looking for the ideal flexible job in Singapore that also offers a car and the opportunity to be his own boss.Warren Tseng, general manager at Uber Singapore, said, "To reach out to potential drivers in Singapore, Uber needed to challenge normal perceptions of what a job should be. The first thing we did was take away the notion of a typical job and highlight how earning with Uber can be a great alternative for anyone seeking flexibility and mobility."Kevin Tosi, copywriter at BBH Singapore, said, "The casting of Rishi with his perfect comic timing and baffled hiring managers make for a film that we hope will both entertain and resonate with people. We all know that working whenever we want is only a dream for most of us."Campaign credits:Agency: BBH Singapore/Black Sheep StudiosCopywriter - Kevin TosiArt director - Kooichi CheeCDs - Omar Sotomayor & Gaston SotoECD - Joakim BorgstromAccount manager - Victoria FernandezAccount director - Rebecca LevyBusines director - David WebsterStrategy director - James SowdenHead of production - Jonathan Gerard (Black Sheep Studios)Director - Leo Poloniecki  (Freeflow)Producer - Nadira Bmz (Freeflow)