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U Mobile wows subscribers

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U Mobile has partnered MNC Wireless to offer its subscribers access to Wowloud, a cloud-based legal music streaming subscription service.This partnership marks U Mobile's initiative to provide its subscribers an enhanced mobile experience - enabling them to enjoy their favourite tracks on-the-go.Lee Fook Heng (pictured right), U Mobile's assistant general manager of prepaid marketing, said: "We are proud to be the first telco in the market to offer this innovative music streaming service. Services like WOWLOUD are a new trend of consuming music among the youth segment, driven by the increase in smartphone adoption."U Mobile subscribers will have unlimited music streaming on Wowloud Premium+ at a cost of RM4 a week, which would be credited from their monthly bill or mobile credits.U Mobile subscribers can also share their musical tastes with their friends and family via social networking platforms, such as Facebook and Twitter, by signing-in through Wowloud.

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