U Mobile is preparing to pitch out the creative portion of the business.
In a statement, the company said Time is right for U Mobile to look for an agency partner which can contribute in strengthening the brand and enhancing its marketing and communications.
The agencies invited for the creative pitch are: Grey (incumbent), BBDO, Milk & Co, Rapp Collins, Ogilvy & Mather.
Jeanette Lee (pictured), GM of Marketing Communication & Brand, said the challenge is to see who steps up and truly meet our expectations through this exercise.
“We at U Mobile are equally excited at the new prospects this may bring us,” she told A+M.
“Our current agency is a great partner, but we now want to quickly move on to the next phase and are looking for new, fresh and (hopefully) innovative ideas that will create the desired impact for our brand, products and services.