Bloomberg Media and Twitter have teamed up to create the first-ever 24/7 breaking news network that will be global, live, social and streaming.
Launching in Fall 2017, the new network will feature a mix of user-generated breaking news videos on Twitter from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.
Bloomberg Media CEO’s Justin B. Smith said today’s global news consumer wants and needs more than what’s currently available, but Bloomberg is in an era when most viewers are choosing immediacy over quality in breaking news, and traditional media hasn’t kept up. “With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” he said.
Bloomberg editor-in-chief John Micklethwait added that it is a great opportunity to extend the media outlet’s global news gathering capabilities to Twitter’s 328 million monthly users.
“The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Anthony Noto, COO of Twitter.