Twitter launches its new media agency programme #TweetToTheTop, a year-long digital education programme dedicated to upskill young media professionals in Asia Pacific and bring them on a journey where the crème de la crème will stand a chance to attend Cannes 2018. Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG, and Omnicom will be participating in this initiative. #TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to young media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines, and Australia.
The Philippines is the third country to activate the workshop after India and Singapore. The year-long programme will be activated in three phases across six cities in five markets in the region.
“We’re proud to strengthen our collaboration with the top media agencies in Asia Pacific, leveraging Twitter’s resources to solve business challenges,” says Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter. “As marketers increasingly look to their agency partners for brand insights, relevant real-time messaging, and customer research, we believe that #TweetToTheTop will support media agency talents to develop their digital knowledge and skills, and ultimately benefit brands by creating the best campaigns tailored to their needs.”
Cheuk Chiang, CEO, Asia Pacific at Omnicom Media Group, said: “Engaging consumers on their topics of interest in real-time is key to connection, particularly within a programmatic landscape. This programme provides a great platform for our young talent to establish a deeper understanding of consumer engagement on Twitter as well as stay ahead of the ad technology curve.”